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Martell consultants coached and facilitated a 3 month Blue Ocean Strategy Programme for Pfizer, led by Strategy Regeneration (SRg) on behalf of INSEAD, the world-famous Business School based south of Paris in France. SRg is a leading proponent in the application of Blue Ocean Strategy.
The programme was run in New York and involved all the worldwide businesses of Pfizer. Martell consultants are experienced practitioners in the application of Blue Ocean Strategy and the Value Innovation tools.