Martell consultants in this work provided caching and mentoring support on a Blue Ocean Innovation programme was focussed on the management of diabetes in the Scandinavia region.

Astra Zeneca and BMS were working together in partnership on this issue and formed a joint team to look for new ways to improve how the condition was managed, especially in the very early stages. The programme which ran over a 12 week period came up with a number of ideas which were taken forward for further development.